P013 → Leaformation, Website & Brochures & Package Design
Designed packaging, brochures, and a website for a pre-launch Chinese tea brand, integrating contemporary Western elements into its visual identity to make it more appealing and approachable to Western audiences.Designed and delivered a fully functional, aesthetic website within a tight deadline, balancing brand storytelling with usability.Navigated client requirements by proactively communicating, clarifying needs, and aligning on design expectations to ensure the final product met their business goals.Considered client constraints and technical capabilities, tailoring the design for easy implementation in Squarespace while maintaining brand consistency.Directed product photography and provided creative direction to ensure visuals aligned with the brand’s modern yet culturally rich aesthetic.Collaborated with the brand team to develop a cohesive design strategy, effectively bridging traditional Chinese tea culture with contemporary design trends while ensuring a user-friendly digital experience.
Tool Used
Skill Used
Adobe Photoshop
Figma
Background Design
Website Design
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